Exciting news: we have a new home!

After years of being based in Torhout, our offices have relocated to the Westwing Tower in Roeselare. And we couldn't be happier about it!

The Westwing Tower, the tallest building in West Flanders, marks the pinnacle of the Westwing Park. This building, focused on sustainability and well-being, provides a green environment with spaces for social interaction. The move to this innovative complex is symbolic for SWEET-SWITCH®. The company aims to reinforce its position as the market leader in sugar-free and reduced-sugar products. “We believe that a sugar-free diet is essential for a healthier life,” says CEO and owner Sven Algoet. “That's why we offer innovative, tasty, and healthy chocolates and sweets that perfectly fit various lifestyles.”

This move to a state-of-the-art office is part of SWEET-SWITCH®'s growth plan. “With a presence in 45 countries, from Japan to Chile, with Belgium as our home market, the growth potential remains enormous,” adds Algoet. “There is still plenty of room for expansion, and a larger headquarters is naturally part of that. Not only is there room for growth in the market.”

The new headquarters in the Westwing Tower symbolizes SWEET-SWITCH®’s commitment to growth, innovation, and maintaining its status as a pioneer in the health-focused confectionery industry. The relocation signifies a new chapter for the company, reflecting its ambitions and dedication to promoting a healthier, sugar-free lifestyle.