SUGAR TAX, THE GOVERNMENT IS DOING THEIR PART
Portugal is the latest country to introduce a tax on sugary soft drinks with government plans to bring in a levy next year which will see increase the cost of a 330ml soda increase by around 5.5 cents and raise €80 million for public health. The country’s socialist government made the announcement just a few days after the World Health Organization (WHO) urged government’s around the world to adopt sugar legislation in the global fight against obesity and the associated health problems, claiming that rolling out such laws will curtail sugar consumption and cut diabetes rates. The Portuguese sugar tax will follow similar laws in France, Mexico, Hungary and forthcoming legislation in the UK and South Africa.
Although we endorse these regulations we're convinced that even more action will be needed.
By the same token, we were exceptionally pleased to see the very positive reactions on the new SWEET-SWITCH products during the SIAL exhibition in Paris. Our range never contains added sugars and are thus exempt from extra taxes which will be introduced in more countries and on a wider range of products in the coming months.
We're convinced that bringing tasty, healthy foods with no added sugar is the only way forward!
Govenments start riding the same wave, which will decrease the price difference between the SWEET-SWITCH range and conventional products.
Accelerated growth for those working with our range will thus become the new normal! Welcome aboard!