ISM in Cologne is every year the biggest gathering for sweet tooth professionals seeking for the latest innovations and trends. The past 4 days have not been different!
Visitors at the SWEET-SWITCH booth received thus exactly what they initially came for: Value Added Innovation!

We're looking back at an exceptionally successful show, with highly productive meetings with retailers and mayor distributors from Australia to Peru, China to South Africa, Japan over Saudi Arabia to Norway and anything in between.

Over the past 12 months we've added 35% new products to our range and the R&D innovation machine is continuing in the new year at the same velocity.
Because at SWEET-SWITCH we have the clear ambition to provide the end consumer with -worldwide- the largest range of Stevia sweetened products.

We're convinced that tasty, healthy food with no added sugar is the only way forward!
Some of our latest developments:

• Sweet Surprise: convinced of the advantages of cereals, love chocolate, craving for something like the typical Belgian pralines? A worldwide innovation is waiting for you, because we've combined it all! Oh... probably needless to say that we've topped it up with nuts and superfruits right?
• Black & White: familiar to the worldwide famous sandwich biscuit in Black & White colour? seeking for an alternative which is sugar free, lactose free, gluten free, rich in fibers and Vegan at the same time? Yes indeed, you came to the right spot
• Breakfast Biscuits, same great taste as some highly popular breakfast biscuits, but... sugar free, source of fibers, rich in vitamins and minerals, with Stevia sweetened chocolate chips and containing no palm oil

NEW FOR 2017:

• Yummy Gummy Bears: one day it had to end, eating all these various sugar blends... So we've had a look at that recipe and took out the bad stuff. Now these yummy gummy bears are ready to rock your world! This popular treat for kids and adults alike is Sugar Free, made with mais starch instead of pork gelatin, is Vegan, and NAFNAC* (which stands for No Artificial Flavours, No Artificial Colours), and comes in following flavours: Cherry, Apple, Lemon & Mango
• Tutti Frutti: also called "pâte de fruit" or "fruit jellies" One can't believe the taste sensation, yet it is true. Needless to say that taking out the pork gelatin has here also been the route to follow, replacing it by agar agar, thus creating a Vega-liciously tasty jelly candy.
• Confetti: easily referred to as smarter than smart... because it contains only natural colours and of course, no added sugars and is Stevia sweetened.

Packaging of these 3 new goodies is being finalized, so watch out for these in store!

Want to be the first launching these popular goodies on the market? Call us today!

Accelerated growth for those retailers and distributors working with the SWEET-SWITCH range will thus become the new normal! Welcome aboard!

Indulge Healthy!