What you've always wanted to know about SIAL - Paris
Heading for SIAL? Right choice!
Seeking healthy innovation because that moves consumers? Right again!
Food purchases are indeed heavily influenced by healthy lifestyle choices!
Sugar Free is no longer a demand made only by diabetics
(although exceeding 10% of population – and counting…)
No, the demand is even larger from the group of “the sugar avoiders”.
So, leave the comfort zone if you’re not yet offering SWEET-SWITCH®!
You might be wondering what we have done in the past months?
Well for a start we’ve listened carefully to our clients!
And then we’ve tried to further predict expectations and shopping behavior.
The result? A wealth of new product development waiting for you:
• Did anyone say biscuits?
Oh yes, we currently have 3 popular sugar free options.
Too limited as range?
Fasten your seatbelts!
We’ll show you 10, yes you read that right, 10!
These are no “tests just for the show”
no no, testing phase is done,…
They’re ready available on stock!
• Have you seen as well that convenience is becoming really huge?
Oh really? Welcome to the wonderful world of SWEET-SWITCH®!
Get ready to dig into our new 2Go range!
With displays as small as 4cm by 15 cm, every counter on the planet should have these!
• Trending chocolate flavours, reserved only for conventional foods?
Hmmm,… think of a very popular flavor… yep, that one,… available!
• New candy options, with extra features… Check!
• What about Out of Home consumption, Cash & Carry, Duty Free?
I guess you see the picture by now…
Oh, we almost forgot that besides the innovation strategy as clear ax of growth,
we’ve done a complete makeover of the SWEET-SWITCH® brand!
Because there’s no room for routine or status quo.
SWEET-SWITCH® will attractively stand out on the shelf for your customers.
Final info, having done our homework, we've made front pack communication easier.
Interested? Got your attention?
Well then, come to see us in hall 5A stand D 122
Doubting if you’ll find it because all Belgian stands look similar?
Hmmm… guess what… think again 😉