Tokyo - Japan, home to one of the largest economies in the world.
But with changing demographics -i.e. ageing population, and consumer choices that are no longer the same as they were 20 years ago, comes as well a change in confectionery consumption.
Foodex is the annual get together in "The Land of the Rising Sun",
expecting 77.000 visitors and exhibitors from 77 nations.
SWEET-SWITCH made it's first successful appearance to Foodex last year
and is very proud to announce being selected by the JMA organization as
THE ONLY Belgian company to hold a seminar at the opening of the FOODEX
on Tuesday 7th March at 11h00, seminar room A.
"Healthy, Sugar Free confectionary: the success strategy for ageing population and changing lifestyle preferences"
Short overview of seminar content: Conventional confectionary sales has decreased over the past years. Changing social structure such as aging population and customer orientation towards healthier foods will further fuel this decline. One can only be truly successful by providing an accurate answer to the actual needs of consumers and to their changed preferences and lifestyles. Fundamentally changing the ingredient list, taking out all added sugars, and replacing it by all natural sweeteners, will turn the tide. We will also make the link to our heritage, the world famous taste of premium Belgian chocolate! SWEET-SWITCH® combines the highest food safety standards with a contemporary marketing approach.
Distributors and retail chains in 50 countries around the globe are gaining market share and consumer trust. SWEET-SWITCH® will introduce you the success formula to do the same in Japan!
=> FOODEX: Seminar room A, Tuesday 6th March at 11h00.
=> Limited Seating; first come, first served!
If the seminar is fully booked, then please visit our stand in Hall 1, stand C01-28
Japanese consumer are very concerned about their health, wellbeing, and quality of their food. Natural is the new normal and Stevia matches that picture.
Ageing population and the link to age-related diabetes won't simply disappear.
So what is needed to make the Japanese confectionary segment growing again?
Food you can trust, you can enjoy and which is good for you,
this "holy grail" will be presented during FOODEX by SWEET-SWITCH
Indulge Healthy and see you in Tokyo!